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The Covid-19 pandemic has resulted in significantly higher demand and prices for several commodities driven by increased demand for home renovations. The most newsworthy of these is the soaring demand for Canadian softwood lumber used in home building that has risen by over 300% in the past year. The CEO of your company, Canadian Softwood Lumber, has asked you to develop a strategy to grow your business in this environment. Explain what generic business strategy you would recommend (2 marks) and based on what you know about an industry of this type, provide advice to the CEO using Value Chain Analysis about what business activities she should focus on
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