solution

Your team will use the concepts and analyses learned in the course to conduct a strategic analysis of the company in the case and prepare a presentation of their results to the class. Your presentation should be given as if you were addressing the CEO and/or Board of Directors of the company at the present time. You should assume the audience is knowledgeable about the company and its situation. Your presentation should consist of your evaluation and critique of the company’s strategy and performance and your recommendations for improving its competitive position and financial performance, using supporting analyses as needed. For each action, you recommend, show the analyses that led you to that recommendation. You may need to do some research to update the case to the present time.

How have Macy’s corporate strategy choices strengthened or weakened its competitive position in the retail industry? What does your strategic group map of the department store segment of the U.S. retail industry look like? Is Macy’s well positioned? Please explain.