solution

b) A well-known Sri Lankan company is expecting to introduce a latest and sophisticated
tab to the international market under the brand name of ‘Smartek’. The management of
the company is in a view that the new tab will meet similar features and performances
offered by other established tabs in the market. Initially, Smartek tab will target middle
class segments of the South Asian region.
I. Considering the above information, propose a suitable pricing strategy for the
Smartek tab with justifications. When practicing the proposed pricing strategy,
identify the possible issues/ competitive actions Smartek might have to face.
(07 Marks)
II. By using your understanding regarding the international distribution strategies
and channels, discuss how can Smartek reach its target customers in the South

* Subject – International Marketing

* only want 200-250 around words for answer