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Which one of the followings is NOT true about marketing?

Question 1 options:

Marketing is about satisfying customer needs and wants

Marketing always entails an exchange

Marketing requires product, price, place, and promotion decisions

Marketing is always performed by an organization

Marketing can help create value

Question 2 (1 point)

The fundamental purpose of marketing is to create value by:

Question 2 options:

hiring the right people for the promotion of the products being manufactured.

educating employees about sales and customer preferences.

delivering a product on offer to a customer.

developing a variety of offerings, including goods, services, and ideas, to satisfy customer needs.

fixing the measure of sacrifice that a customer is willing to make in order to acquire a specific product.

Question 3 (1 point)

Since women constitute 90 percent of Karen’s—a pharmacy chain’s—customers, the chain decided to implement changes that would make the shopping experience more pleasant for them. Karen introduced a system for shorter waiting time at the check-out counters, wider and better-lit passageways, and more beauty products. Women constitute Karen’s:

Question 3 options:

target market.

secondary target market.

niche market.

commodity market.

currency market.

Question 4 (1 point)

The four different marketing orientations are:

Question 4 options:

price, customer, location, and segment based

production, sales, market, and value based

innovation, strategy, cost, and customer based

competition, service, resource, and team based

promotion, operations, technology, and profit based

 
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