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CASE 3: The manager at Haines Company observes that the morale of employees in her company is low. She thinks that if their working conditions are improved, pay scales raised, and the vacation benefits made attractive, the morale (self-confidence) will be boosted. She doubts, however, if an increase in pay scales would raise the morale of all employees. Her conjecture (guess) is that those who have supplemental incomes will just not be ‘turned on’ by higher pay, and only those without side income will be happy with increased pay, with a resultant (subsequent) boost in morale.

Questions for CASE 3:

1. What is the problem statement presented in this case?

2. Based on your own opinion and understanding, who is best advised to conduct this research? Internal or external team of researchers and why?

3. Develop the theoretical framework (conceptual model & hypotheses) for this study, giving at least 3 adequate hypotheses.

4. Determine the following components of research design for this case:

a. The purpose of the study

b. The extent of researcher interference

c. The study setting

d. The research strategy

e. The time horizon

f. The unit of analysis