solution

Need answer for a marketing management assignment. Considering and new phone or electric vehicle company.

1. Introduction to the plan. Background of the organization, mission, vision, corporate
objectives. Outline the objectives of the report (Marketing Plan).
2. Summary of overall position and market strategy. If it is non-profit state their position
against other organisations and its strategy.
3. Capturing marketing insights. In a non-for profit, that may mean insights about users,
the environment surrounding the organisation, etc.
A) Internal Marketing Intelligence.
B) Analysis of the macro-environment.

4. Overview of the market. You can omit external market in non-for-profit. (30 marks)
A) External Analysis (the market and competitors)
B) Internal Analysis (SWOT or other tools)
C) Identification of segments and target markets.