solution

Which of the following types of segmentation groups consumers based on the benefits they derive from products or services, their usage rate, their user status, and their loyalty?

Question 34 options:

	Undifferentiated segmentation
	Geodemographic segmentation
	Behavioural segmentation
	Concentrated segmentation
	Differentiated segmentation

Question 35 (1 point)

Mary plans to open a store in a small town in northern Ontario to sell apparel, bags, and shoes. She considers the primary target market to be females between the age of 15 and 50 who live close by and are taller than 6 feet (about 2 meters). What is the main issue with this segment?

Question 35 options:

	The segment is not responsive
	The segment is too broad
	The segment is not identifiable
	The segment is not substantial and not profitable
	The segment is not identifiable

Question 36 (1 point)

A company has launched a milk beverage containing chocolate. Since the beverage appeals to all age groups, the company develops a single strategy to attract children, teenagers, and adults alike. In this case, the company is using a(n):

Question 36 options:

	geographic targeting strategy
	undifferentiated targeting strategy
	perceptual mapping strategy
	ideal point strategy