solution

1. Not considering online sales, can Amazon compete successfully in the near term (within the next year) against Walmart’s popular retail store presence?

Why?

2. As part of a service package definition, there are explicit and implicit services. What are three explicit services Amazon provides?

3. As a distinctive characteristic of a service operation, what can Walmart do to improve their retail shopping experience? Do not use examples from the article distributed in class. Give three examples of how they can support these new strategies?

4. As part of a service package definition, there are explicit and implicit services. What are the three implicit and explicit services Amazon provides?

5. As part of a service package definition, there are explicit and implicit services. What are the three implicit and explicit services Walmart provides?

6. The strategic service vision is formulated by addressing questions about the target market, service concept, operating strategy and delivery system. Cite Walmart Connect’s 3 strategic vision areas. How will this make them successful in a way they are not currently? Give an answer for each strategic vision area.

7. Cite 3 examples of Amazon’s operating strategy. Support each strategy with an example of their demarcation at Amazon.

8. How does Walmart’s mission statement support an overall cost leadership competitive service strategy? Cite the mission statement and give an example.

6. The strategic service vision is formulated by addressing questions about the target market, service concept, operating strategy and delivery system. Cite Walmart Connect’s 3 strategic vision areas. How will this make them successful in a way they are not currently? Give an answer for each strategic vision area.

7. Amazon is a differentiator, a focus strategy and an overall cost leadership retaler. Cite three examples of each one of the three strategies.

Example: Differentiator with three examples, focus with three examples, etc.

8. The Triple Bottom Line is extremely important to developing a brand’s reputation. Give three examples not cited in the article of how Walmart is using the Triple Bottom Line. Be sure to cite an example from each one of the three facets of the Triple Bottom Line.

9. The Triple Bottom Line is extremely important to developing a brand’s reputation. Give three examples not cited in the article of how Amazon is using the Triple Bottom Line. Be sure to cite an example from each one of the three facets of the Triple Bottom Line.

10. Amazon is facing extremely negative competitive pressure from their lack of environmental sustainability as it involves their packaging waste. Develop three innovative ideas on how they can overcome this reputation? Consider that they do not source like Walmart does nor do they have Walmart’s strength with their supply base.

11. Walmart and Amazon are seeking other sources of revenue other than retail and online sales? Give two examples of a new service development at Walmart.

12. Walmart and Amazon are seeking other sources of revenue other than retail and online sales? Give two examples of a new service development at Amazon.