solution
Review ad campaign of Indian funny ad company of any product based on the strategy we
discussed in chapter 12. Then evaluate and review its strategic planning and creative aspects
to convince consumers about the product/services. What was the purpose of this campaign?
What are the most effective messages used in the ad? Is it hard sell or soft sell? How humor
was used in the ad to attract the target audience? What kind of emotional appeal was used
in the advertisements? Summarize your opinion of their ad campaign. The word limit is not
more than 1000 words. Also provide the link of the Advertisement you reviewed.
discussed in chapter 12. Then evaluate and review its strategic planning and creative aspects
to convince consumers about the product/services. What was the purpose of this campaign?
What are the most effective messages used in the ad? Is it hard sell or soft sell? How humor
was used in the ad to attract the target audience? What kind of emotional appeal was used
in the advertisements? Summarize your opinion of their ad campaign. The word limit is not
more than 1000 words. Also provide the link of the Advertisement you reviewed.
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