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Energy plus biscuit from Olympic industries limited Bangladesh is one of the first biscuits in the country of Bangladesh to receive ISO certification because of their quality. Once they had high demand in the market but with the evolution of new competitors and changing consumer demand, their market is not as good as before. However, they have launched other biscuit brands to meet the different demands of different consumers. Answer the following questions with proper justification;
Q. Which brand mix elements should be changed for Energy plus biscuit to make it more relevant with the consumer segment? Is it possible to revive Energy plus biscuit brand and convert it to a ‘Love mark’?