solution

Perceived value is calculated as benefits divided by:

Group of answer choices

Overhead

Marketing costs

Customer costs

Breakeven in units

Looking for options to solve a problem falls under which stage in the consumer buying process?

Group of answer choices

Feature specification

Need recognition

Information search

Alternative evaluation

Pale Horse Inc. has total fixed costs of $100,000, a unit price of $12, and a unit variable cost of $4. What is their breakeven point in units?

Group of answer choices

6,250

12,500

8,333.33

25,000

A new Jell-O flavor is an example of what?

Group of answer choices

New product line

New to the world product

Repositioning

Product line extension

Which pricing strategy is used to quickly increase market share?

Group of answer choices

Competitive matching

Prestige pricing

Price skimming

Price penetration