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A balanced scorecard (BSC) is one of the most popularly used management tools that provides feedback on both internal business processes and external outcomes to continuously improve strategic performance and results. By bringing together measures around internal processes and external outcomes, a balanced Scorecard supports continuous improvement at the level of strategic performance and results. Kaplan and Norton argued that a strictly financial approach for managing organizations is not complete, as it doesn’t capture the landscape of the business and isn’t an indicator of the future. Evaluating organizational performance in a balanced manner on the parameters that influence your business becomes crucial for better management Create a BSC for your firm (you might disguise the name of the firm due to confidentiality clause, but mention its operations and the industry this belongs to) and mention the key performance measures (2 each perspective), targets, and initiatives for meeting the measures. [24+2=10]