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Jessica’s New Organization. Jessica Gagnon has some decisions to make. She is setting up a company called ProTech, Inc., to be located in the Boston area. Her challenge is to develop the structure and management practices of the new organization. The company is to develop, design, manufacture, and market a new generation of high-resolution color laser printers for engineering design and architectural applications (which are considered very similar). The company will also house an R&D unit to conduct applied research. Identify the contingency factors addressed in this course that Jessica should consider in making decisions about the design of her firm. Do these factors suggest that all or part of the company should be organic or mechanistic? In terms of differentiation, should she choose a functional, divisional (if so, which type), matrix, network, or some hybrid structure? What specific integrative mechanisms would be most appropriate? What characteristics should Jessica build into her company’s culture, and how should she go about communicating her instrumental and terminal values to her employees?