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Marketing Objectives Instructions: • Briefly define 3-4 marketing/sales-related objectives for the company to enter, establish and/or expand in your selected country market with the assigned product over the next 3-5 years. Ensure that you include: a) marketing/sales objectives that relate to the Business Objectives in the Week 1 Power Point, plus b) at least 1 sustainable marketing objective. • Ensure the objectives are “SMART” and include Specific, Measurable, Achievable, Relevant, Time-Bound information (Be sure to reference and include applicable SDGs) • Ensure that each objective starts with the word “To” followed by a verb. Examples: • To achieve certain sales value, volume, or growth targets in years 1 to 3 • To acquire a certain market share of x%, or grow the existing market share from x% to y%, by year z • To target new market segments or customers by … • To enhance customer relationships by …