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Bite Toothpaste Bits, Toothpaste Tablets Created by Lindsay McCormick, in California, USA, offers “a healthier, all-natural plastic free replacement for the paste you’ve used your whole life.”
This mint-flavoured toothpaste tablets are chewable versions of the paste we all grew up with. The price is $30 per four month supply.
Consumers simply put one in their mouth, chew to break it up and brush as they normally would. The tablets crumble and foam as they brush, (no water needed), and there are all-natural and vegan-friendly options available as well. According to Lindsay McCormick, founder of Bite Toothpaste Bits, they also could help eliminate the more than 1 billion plastic toothpaste tubes that are destined for landfills every year.
1). Taking YOUR HOME COUNTRY as an example, find out two promising segments and develop two buyer’s persona for them respectively. Make your buyer’s persona as detailed as possible.
2). To create awareness of Bite Toothpaste Bits in your country among those two target groups, you will have to develop a One-month digital content marketing strategy. Design a content marketing strategy by addressing
a) Content message type;
b) Format to present the message (photo, video, infographics, or others);
c) Schedule;
d) Platform to use (social media, website ad banners, SEM/SEO, email marketing, etc);
e) Is there any integration of different online platforms and offline platforms;
f) KPI you are going to use to measure the success of this strategy.