solution

Greenbay is a well-known Asia-Pacific retail and wholesale business. The Company provides a
wide range of products and services at everyday affordable costs. The Company usually markets
through banner ads to reach out to consumers. But the problem is the banner ads are not
attracting more consumers for the company. It is only serving as a brand awareness campaign.
The company has recently realized that it lacks focus in designing banner ads for specific products
and promotions and has become quite generic to ad viewers, as they cannot relate their needs
with the ads. As a result, the company cannot reach its targeted audience.
Based on the above scenario explain what tool Greenbay should employ for its marketing
strategy and what it should consider doing to reach its targeted audience before advertising on
the web.