solution

You have been tasked by your organisation to advise on setting up an entirely new business in any industry of your choice, in a country of your choice. Your executive committee (Exco) expects you to select the industry to venture into, as well as the country in which this business will be situated and operated.

Your Exco expects the following aspects to be covered in your report:

Question 1: Introduction to your chosen parent organisation, the new venture (name, products/ services to be offered, geography and client segments to be targeted).

Question 2: The macro-environment analysis that informs your choice of country.

Question 3: The industry and sector analysis that informs your choice of industry.

Question 4: The resources and capabilities required to effectively compete in this chosen industry and develop a competitive advantage. This part of your report must be supported by a VRIO analysis on the potential of the resources and capabilities identified in terms of giving the new venture a competitive advantage.

Question 5: A clear articulation of the TOWS analysis that emanates from the external and internal analyses.

Question 6: Conclusion (your concluding remarks can include your view on whether the venture will succeed, based on the external and internal environmental analysis that has been completed).