solution

Momo is a well-known Indian retail and wholesale business. The Company provides a wide range of products and services at everyday affordable costs. The Company usually markets through banner ads to reach out to consumers. But the problem is the banner ads are not attracting more consumers for the company. It is only serving as a brand awareness campaign. The company has recently realized that it lacks focus in designing banner ads for specific products and promotions and has become quite generic to ad viewers, as they cannot relate their needs with the ads. As a result, the company cannot reach its targeted audience. Based on the above scenario explain what tool Greenbay should employ for its marketing strategy and what it should consider doing to reach its targeted audience before advertising on the web.

(Hint implement CRM)**