solution

Marketers have two goals in mind:

1. to attract new customers by promising superior value
2. to grow current customers by delivering satisfaction

Look at some of the marketing messages on your social media and find an example that illustrates each of these goals.

For goal 1, identify the company that is trying to attract you. What are they promising you that is superior to other products or services that you might otherwise consider? What makes this company unique or better?

For goal 2, what messages are you receiving from companies that you currently patronize? How are they trying to further engage you (to satisfy your unmet needs)?