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Consider that you’re working with a hospitality, travel or tourism business which determines that conditions warrant a change in the amount target markets are charged for the experiences delivered. Identify the key issues that must be considered related to making those price changes. In other words, if your restaurant is going to adjust the prices on its menu, or your hotel is going to change its room rates, what are the considerations (from a marketing perspective) that have to be taken into account before the changes are made? What are the things the marketer should think about or know before they do anything? [C03 / M09-02] (Chapter #11, Video: Pricing Strategy | An Introduction, & Video: How to Set Price Strategies in Tourism)