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some additional research about social media platforms. Consider the following questions to expand your understanding and reflection on the topic: What happens when a social media platform expands its audience (For example, Houseparty from the article above)? Choose one of the platforms discussed in the textbook and write a blog post about why this platform is valuable to marketers and research good/bad examples of companies using this platform. “Something I don’t Know” – Research an emerging social media channel not discussed in the textbook (e.g. TikTok, HouseParty, Vero, … etc.) o What are its key characteristics (e.g. number of users, user demographics)? o What new trends/features are available (i.e. how does it work)? o What kind of visuals does the site use compared to others? o What’s a typical post look like? o What are some examples of brands using this channel? o What is the significance/impact of this platform on social media marketing strategy? Fill in the Blank: Would brand (the more random the better) use platform ? Why or why not? Your final post should include: • A compelling blog post title that describes the purpose/benefit of reading your post o Successful headlines will adopt a “clickbait” format that targets a specific group with a catchy list or quiz that the group will identify with. o Your introduction should “hook” the reader with an attention-getting question, story, fact, etc. • Skim-friendly, appropriate content o Use relevant keywords, images, bold/underlined font, headings/subheadings, etc. o Make sure your post has a clear: • introduction (should be attention-getting and introduce benefit/relevance to reader) ·body (what do you want your readers to know about?) • conclusion (should include a CTA) o Separate your main points into several short paragraphs and add appropriately formatted Headings/Subheadings for easy readability o At least 3 relevant hyperlinks (to add credibility) with appropriate anchor text (see notes in Module 1 for help with this) • For more specific information about formatting and optimizing a blog post, view Chapter 12, Section 4. Be creative! Try to create your own materials, such as creating your own banner to put at the top of the post – for example, see the links below for free banner templates: • Adobe Spark • Canva • Visme • Use google to find many others…