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What are customer profile dimensions? Select one:
a. socialgraphic, behavioral, psychographic
b. demographic, psychographic, behavioral
c. demographic geographic,
d. both a and a
e none of the above
The Federal Trade Commission has determined that a representation, omission, or practice is deceptive if it is likely to: Select one:
a. Mislead consumers
b. avoid telling lies and deceiving customers
c. creating bias and deception
d. Affect consumers behavior or decisions about the product or service. When it comes to marketing fraud, the two key words are deliberate deception
e. both A and D
Effective Objectives are: Select one:
a. creating sales, loyal customers, and target market
b. specific, creative, and measurable
c. specific, loyal, and high in sales
d. specific measurable, and have a timeframe
e, none of the above
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