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  1. On the Value Chain –
  1. Identify and discuss the business model that best describes your Starbucks company.
  2. Lastly, provide a descriptive overview of the various components of Porter’s value chain model – including the firm’s current and target profit margin.
    1. Identify the areas within the value chain needing to be strengthened for Starbucks company to strengthen the profit margin of the firm.
      1. Pull from Zenger’s Corporate Theory to help support your discussion
  1. On General Strategy –
  1. Define and discuss the current business and corporate strategies of Starbucks company using the language from our readings.

  2. i. What are the strengths and weaknesses of the current strategies of Starbucks company?

  3. Lastly, identify the most urgent decision needing to be made to ensure the competitive sustainability of the company or to move toward a sustainable competitive advantage.

 
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