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Read the following statement situated on the Tourism Australia website. At a time when tourists are demanding more immersive experiential travel, why is food considered important to the overall experiential value of tourism? Tourism Australia’s research conducted across 15 of Australia’s key tourism markets showed that ‘great food, wine, and local cuisine is a major factor influencing holiday decision making (at 38 per cent), ranking third ahead of world class beauty and natural environments (37 per cent): Native Australian ingredients are fundamental to the country’s cuisine, and the Northern Territory offers opportunities to experience bush foods and the culture that has used them for thousands of years. Near Alice Springs, enjoy an immersive dining experience with Arrernte Aboriginal chef and host Bob Pernuka Taylor from RT Tours. On a Mbantua dinner, you’ll indulge in a three-course meal infused with unique flavours of the Australian bush. After dinner, spot the animals that only come out after dark, and marvel at millions of stars above. Nitmiluk Tours will take you through the winding Nitmiluk Gorge on a sunset dinner cruise, where you’ll eat a three-course meal cooked on-board as the setting sun transforms the landscape. Learn about seasonal bush foods and medicines used by the Lurit-ja and Per-tame (South-ern Aran-da) people with a Karrke Aboriginal Cultural Tours, set in the breathtaking backdrop of Kings Canyon.