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Concept limitations: The business must be located in Canada-preferably Ontario and require no more than $100,000 in start-up capital. It must have a physical location (Bricks & Mortar – Can NOT be an ONLINE ONLY business), it cannot be a franchise and it must be a legal business in the jurisdiction where it is located. For this course, simple is better; try not to overcomplicate your concept by offering too many products or services.

1. Generally describe your business Idea.

2. What are the actual products or services that you will sell (be specific)?

3. Describe as much as possible, your customers and where they will be located.

4. What abilities, training or experience do you have that will enable you to run this business?

5. Who else might you need to involve in starting up this business?

6. What will be the legal form of your business? Why?

7. Explain why you think this business will be successful.