solution

Evaluate the validity of the pilot research undertaken by Marsden. For example:

● Was the supply chain orientation of the research sufficiently rigorous?

● What other sources of information could have been explored in the timescale required?  What factors influence your own selection of a grocery retailer? Rank these as either ‘order winning’ or ‘order qualifying’ factors.

● Do you believe that your own preferences can be generalised to a wider population or do you believe that Mary Johnson’s research reveals your own preferences?

● What are the implications of Mary Johnson’s research in terms of Marsden’s performance objectives for its own internal and external supply chain?