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2. Using Maslow’s needs hierarchy, where do you think Neumann is focusing his motivational efforts? Explain why.

3. Would Neumann agree or disagree with Herzberg that extrinsic factors like pay and job security are not motivating factors? Explain your answer.

4. Using McClelland’s theory of motivation, explain which need( s) Neumann believes motivates workers.

5. Neumann has created a culture with great expectations” about motivating employees and clients alike. What are the expectations and even valences associated with worker motivation at We Work?

6. Explain the success of WeWork’s work environment using reinforcement theory.

7. Why do you think Neumann went from being a highly acclaimed leader to being fired from his own company?