solution

Return on investment (ROI) is one of the most common financial metrics that companies use to evaluate marketing effectiveness. How is ROI calculated?

1. By calculating the amount of money spent and dividing it by total engagement
2. By calculating the amount of money spent and dividing it by the total number of people you have reached
3. By calculating the amount of money spent and dividing it by the number of people who have come to your website
4. By calculating the gain from any spending minus the cost of the investment divided by the cost.

Your justification

Consumer expectations of brands continues to grow, as does the need for brands to create an experience for those consumers that is omni-channel. Why is this important? Choose the response below that most accurately defines why this is important:

1. Consumer trust in institutions is at an all-time low
2. Consumers have fewer touch points with brands than ever before
3. Consumers have decreasing requirements of companies
4. Consumers who have bad experiences with companies are likely to purchase from a competitor company

Your justification:

What one single digital analytics tool can be the most helpful during the growth phase in identifying triggers, advocacy, and adoption insights?

1. Web analytics
2. Search analytics
3. VOC surveys
4. Social listening
5. Engagement analytics
6. Mobile analytics

Your justification:

What is one of the most common mistakes that companies make when trying to build digital analytics programs within their organizations?

1. Identifying reporting requirements
2. Hiring the right resources
3. Determining KPIs and metrics
4. Jumping to analytics tools and solutions