Marketing Assignment

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I will provide you with all the resources that you need to use so please just use them no outside resources PLEASE.

 read this it’s important :(There is not specific pages, just try to answer questions and try to understand what is required from the questions. And please please be specific with your answer. For example, don’t explain something not required from the questions. Because my teacher doesn’t like go away from the topic, she wants us understand the question and answer it correctly. 

And I would like something from you 

When you answer the question 

Please highlight every points that you explain it. 

For example: ( there are four components for the marketing max, you need to explain it, for these four questions I would like you to highlight each single question by different color, to help me recognize where you explain the answer) ):

Assignmet requirements: 

Go to the McDonalds website:  www.mcdonalds.com.   Explain how McDonalds uses the marketing mix (aka the 4 Ps).  In your discussion: 1) list each of the 4 Ps, 2) give an example of how McDonalds uses each element of the marketing mix, 3) describe who you think their targeted customer (i.e., target market) is for each example, and 4) the strategy they employ to satisfy the needs and wants of the customer in the example you gave.

Be sure to use appropriate course concepts and terminology in your answer.

What is Marketing?

Chapter One

Multimedia Lecture Support Package to Accompany Essentials of Marketing

Lecture Script 1-1

For use only with Perreault and McCarthy texts. © 2003 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin

Chapter One

Marketing’s Role in the Global Economy

Marketing Definition

MARKETING DEFINITION

 

 

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

 

OR

 

Macro

Social process

Matches supply with demand

 

 

Micro

Set of activities

Performed by organizations

 

What is Marketing?

Multimedia Lecture Support Package to Accompany Essentials of Marketing

Lecture Script 1-3

This slide relates to material on p. 7.

: Indicates place where slide “builds” to include the corresponding point.

 

:

:

 

 

 

Marketing Concept

 

Identify and satisfy the needs and wants of consumers.

 

 

 

Marketing Mix

 

 

 

Product

Price

Promotion

Place

 
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