Marketing Pharmasim Final Report On Advertising Sections

This report shows promotion results for the period.

Promotional Allowance: The average promotional allowance for all channels.

Trade Rating: The trade rating value is scaled from 1 to 10, where 10 is the highest value.

Co-op Advertising: The budget available to retailers for advertising a product jointly.

Point-of-Purchase: The total budget allotted to point-of-purchase displays in retail outlets.

Trial Size: The total budget spent on trial size samples to households.

Coupons: The budget allocated to consumer coupons.

 

 

Promotion Report for
	Promotion Allowance 17.0%   Trade Rating 6.0           Co-op Advertising (000’s) $1,400.0   % Participating 1.2%           Point of Purchase (000’s) $1,400.0   % Participating 5.2%           Trial Size Exp. (000’s) $0.0   # Mailed (000’s) 0.0       Conversions (000’s) 0.0           Coupon Exp. (000’s) $4,200.0   # Redeemed (000’s) 3,975.0 Coupon Amount 0.50   % of Total Sales 3.9%
Promotion Report for
	Promotion Allowance 15.5%   Trade Rating 5.3           Co-op Advertising (000’s) $1,500.0   % Participating 1.0%           Point of Purchase (000’s) $1,600.0   % Participating 2.8%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 832.1       Conversions (000’s) 140.6           Coupon Exp. (000’s) $4,500.0   # Redeemed (000’s) 4,261.1 Coupon Amount 0.75   % of Total Sales 4.0%

 

 

Promotion Report for
	Promotion Allowance 13.5%   Trade Rating 4.6           Co-op Advertising (000’s) $1,500.0   % Participating 1.0%           Point of Purchase (000’s) $1,500.0   % Participating 2.9%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 354.1       Conversions (000’s) 24.9           Coupon Exp. (000’s) $4,500.0   # Redeemed (000’s) 3,517.0 Coupon Amount 1.00   % of Total Sales 3.8%
Promotion Report for
	Promotion Allowance 10.5%   Trade Rating 3.9           Co-op Advertising (000’s) $1,600.0   % Participating 0.7%           Point of Purchase (000’s) $2,500.0   % Participating 1.5%           Trial Size Exp. (000’s) $250.0   # Mailed (000’s) 121.4       Conversions (000’s) 4.2           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,022.8 Coupon Amount 0.50   % of Total Sales 1.3%
Promotion Report for
	Promotion Allowance 10.5%   Trade Rating 3.8           Co-op Advertising (000’s) $2,500.0   % Participating 0.9%           Point of Purchase (000’s) $3,250.0   % Participating 3.2%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 321.0       Conversions (000’s) 34.7           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,743.6 Coupon Amount 0.50   % of Total Sales 2.0%

 

 

 

Promotion Report for
	Promotion Allowance 16.0%   Trade Rating 5.7           Co-op Advertising (000’s) $2,700.0   % Participating 1.4%           Point of Purchase (000’s) $3,000.0   % Participating 2.8%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 708.2       Conversions (000’s) 71.2           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 385.2 Coupon Amount 0.25   % of Total Sales 0.4%
Promotion Report for
	Promotion Allowance 16.0%   Trade Rating 6.2           Co-op Advertising (000’s) $2,000.0   % Participating 1.3%           Point of Purchase (000’s) $2,700.0   % Participating 6.0%           Trial Size Exp. (000’s) $1,100.0   # Mailed (000’s) 761.2       Conversions (000’s) 68.6           Coupon Exp. (000’s) $1,900.0   # Redeemed (000’s) 640.0 Coupon Amount 0.25   % of Total Sales 0.7%
Promotion Report for
	Promotion Allowance 16.1%   Trade Rating 6.0           Co-op Advertising (000’s) $2,000.0   % Participating 1.1%           Point of Purchase (000’s) $3,000.0   % Participating 6.0%           Trial Size Exp. (000’s) $900.0   # Mailed (000’s) 579.8       Conversions (000’s) 13.3           Coupon Exp. (000’s) $1,100.0   # Redeemed (000’s) 148.2 Coupon Amount 0.25   % of Total Sales 0.2%

 

 

 

 

Promotion Report for
	Promotion Allowance 15.0%   Trade Rating 5.7           Co-op Advertising (000’s) $2,000.0   % Participating 1.0%           Point of Purchase (000’s) $2,500.0   % Participating 6.1%           Trial Size Exp. (000’s) $0.0   # Mailed (000’s) 0.0       Conversions (000’s) 0.0           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,454.8 Coupon Amount 0.50   % of Total Sales 1.8%

 

Allaround Plus

 

Promotion Report for
	Promotion Allowance 10.0%   Trade Rating 3.5           Co-op Advertising (000’s) $1,000.0   % Participating 0.5%           Point of Purchase (000’s) $2,000.0   % Participating 1.4%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 784.8       Conversions (000’s) 5.0           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 362.7 Coupon Amount 0.50   % of Total Sales 5.6%
Promotion Report for
	Promotion Allowance 14.5%   Trade Rating 5.3           Co-op Advertising (000’s) $1,300.0   % Participating 0.8%           Point of Purchase (000’s) $2,500.0   % Participating 2.6%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,609.4       Conversions (000’s) 11.4           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 135.8 Coupon Amount 0.25   % of Total Sales 0.9% Promotion Report for   Promotion Allowance 16.0%   Trade Rating 6.0           Co-op Advertising (000’s) $1,300.0   % Participating 1.0%           Point of Purchase (000’s) $2,500.0   % Participating 3.6%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,556.4       Conversions (000’s) 11.1           Coupon Exp. (000’s) $1,800.0   # Redeemed (000’s) 242.2 Coupon Amount 0.25   % of Total Sales 1.2%
Promotion Report for
	Promotion Allowance 17.4%   Trade Rating 6.2           Co-op Advertising (000’s) $1,300.0   % Participating 0.9%           Point of Purchase (000’s) $2,500.0   % Participating 4.7%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,495.7       Conversions (000’s) 9.3           Coupon Exp. (000’s) $1,800.0   # Redeemed (000’s) 218.3 Coupon Amount 0.25   % of Total Sales 0.9%
Promotion Report for
	Promotion Allowance 13.0%   Trade Rating 5.0           Co-op Advertising (000’s) $750.0   % Participating 0.5%           Point of Purchase (000’s) $1,500.0   % Participating 3.5%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 279.2       Conversions (000’s) 1.2           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 678.5 Coupon Amount 0.50   % of Total Sales 2.5%

 

 

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This report shows promotion results for the period.

Promotional Allowance: The average promotional allowance for all channels.

Trade Rating: The trade rating value is scaled from 1 to 10, where 10 is the highest value.

Co-op Advertising: The budget available to retailers for advertising a product jointly.

Point-of-Purchase: The total budget allotted to point-of-purchase displays in retail outlets.

Trial Size: The total budget spent on trial size samples to households.

Coupons: The budget allocated to consumer coupons.

 

 

Promotion Report for
	Promotion Allowance 17.0%   Trade Rating 6.0           Co-op Advertising (000’s) $1,400.0   % Participating 1.2%           Point of Purchase (000’s) $1,400.0   % Participating 5.2%           Trial Size Exp. (000’s) $0.0   # Mailed (000’s) 0.0       Conversions (000’s) 0.0           Coupon Exp. (000’s) $4,200.0   # Redeemed (000’s) 3,975.0 Coupon Amount 0.50   % of Total Sales 3.9%
Promotion Report for
	Promotion Allowance 15.5%   Trade Rating 5.3           Co-op Advertising (000’s) $1,500.0   % Participating 1.0%           Point of Purchase (000’s) $1,600.0   % Participating 2.8%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 832.1       Conversions (000’s) 140.6           Coupon Exp. (000’s) $4,500.0   # Redeemed (000’s) 4,261.1 Coupon Amount 0.75   % of Total Sales 4.0%

 

 

Promotion Report for
	Promotion Allowance 13.5%   Trade Rating 4.6           Co-op Advertising (000’s) $1,500.0   % Participating 1.0%           Point of Purchase (000’s) $1,500.0   % Participating 2.9%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 354.1       Conversions (000’s) 24.9           Coupon Exp. (000’s) $4,500.0   # Redeemed (000’s) 3,517.0 Coupon Amount 1.00   % of Total Sales 3.8%
Promotion Report for
	Promotion Allowance 10.5%   Trade Rating 3.9           Co-op Advertising (000’s) $1,600.0   % Participating 0.7%           Point of Purchase (000’s) $2,500.0   % Participating 1.5%           Trial Size Exp. (000’s) $250.0   # Mailed (000’s) 121.4       Conversions (000’s) 4.2           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,022.8 Coupon Amount 0.50   % of Total Sales 1.3%
Promotion Report for
	Promotion Allowance 10.5%   Trade Rating 3.8           Co-op Advertising (000’s) $2,500.0   % Participating 0.9%           Point of Purchase (000’s) $3,250.0   % Participating 3.2%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 321.0       Conversions (000’s) 34.7           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,743.6 Coupon Amount 0.50   % of Total Sales 2.0%

 

 

 

Promotion Report for
	Promotion Allowance 16.0%   Trade Rating 5.7           Co-op Advertising (000’s) $2,700.0   % Participating 1.4%           Point of Purchase (000’s) $3,000.0   % Participating 2.8%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 708.2       Conversions (000’s) 71.2           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 385.2 Coupon Amount 0.25   % of Total Sales 0.4%
Promotion Report for
	Promotion Allowance 16.0%   Trade Rating 6.2           Co-op Advertising (000’s) $2,000.0   % Participating 1.3%           Point of Purchase (000’s) $2,700.0   % Participating 6.0%           Trial Size Exp. (000’s) $1,100.0   # Mailed (000’s) 761.2       Conversions (000’s) 68.6           Coupon Exp. (000’s) $1,900.0   # Redeemed (000’s) 640.0 Coupon Amount 0.25   % of Total Sales 0.7%
Promotion Report for
	Promotion Allowance 16.1%   Trade Rating 6.0           Co-op Advertising (000’s) $2,000.0   % Participating 1.1%           Point of Purchase (000’s) $3,000.0   % Participating 6.0%           Trial Size Exp. (000’s) $900.0   # Mailed (000’s) 579.8       Conversions (000’s) 13.3           Coupon Exp. (000’s) $1,100.0   # Redeemed (000’s) 148.2 Coupon Amount 0.25   % of Total Sales 0.2%

 

 

 

 

Promotion Report for
	Promotion Allowance 15.0%   Trade Rating 5.7           Co-op Advertising (000’s) $2,000.0   % Participating 1.0%           Point of Purchase (000’s) $2,500.0   % Participating 6.1%           Trial Size Exp. (000’s) $0.0   # Mailed (000’s) 0.0       Conversions (000’s) 0.0           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,454.8 Coupon Amount 0.50   % of Total Sales 1.8%

 

Allaround Plus

 

Promotion Report for
	Promotion Allowance 10.0%   Trade Rating 3.5           Co-op Advertising (000’s) $1,000.0   % Participating 0.5%           Point of Purchase (000’s) $2,000.0   % Participating 1.4%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 784.8       Conversions (000’s) 5.0           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 362.7 Coupon Amount 0.50   % of Total Sales 5.6%
Promotion Report for
	Promotion Allowance 14.5%   Trade Rating 5.3           Co-op Advertising (000’s) $1,300.0   % Participating 0.8%           Point of Purchase (000’s) $2,500.0   % Participating 2.6%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,609.4       Conversions (000’s) 11.4           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 135.8 Coupon Amount 0.25   % of Total Sales 0.9% Promotion Report for   Promotion Allowance 16.0%   Trade Rating 6.0           Co-op Advertising (000’s) $1,300.0   % Participating 1.0%           Point of Purchase (000’s) $2,500.0   % Participating 3.6%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,556.4       Conversions (000’s) 11.1           Coupon Exp. (000’s) $1,800.0   # Redeemed (000’s) 242.2 Coupon Amount 0.25   % of Total Sales 1.2%
Promotion Report for
	Promotion Allowance 17.4%   Trade Rating 6.2           Co-op Advertising (000’s) $1,300.0   % Participating 0.9%           Point of Purchase (000’s) $2,500.0   % Participating 4.7%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,495.7       Conversions (000’s) 9.3           Coupon Exp. (000’s) $1,800.0   # Redeemed (000’s) 218.3 Coupon Amount 0.25   % of Total Sales 0.9%
Promotion Report for
	Promotion Allowance 13.0%   Trade Rating 5.0           Co-op Advertising (000’s) $750.0   % Participating 0.5%           Point of Purchase (000’s) $1,500.0   % Participating 3.5%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 279.2       Conversions (000’s) 1.2           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 678.5 Coupon Amount 0.50   % of Total Sales 2.5%

 

 

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This report shows promotion results for the period.

Promotional Allowance: The average promotional allowance for all channels.

Trade Rating: The trade rating value is scaled from 1 to 10, where 10 is the highest value.

Co-op Advertising: The budget available to retailers for advertising a product jointly.

Point-of-Purchase: The total budget allotted to point-of-purchase displays in retail outlets.

Trial Size: The total budget spent on trial size samples to households.

Coupons: The budget allocated to consumer coupons.

 

 

Promotion Report for
	Promotion Allowance 17.0%   Trade Rating 6.0           Co-op Advertising (000’s) $1,400.0   % Participating 1.2%           Point of Purchase (000’s) $1,400.0   % Participating 5.2%           Trial Size Exp. (000’s) $0.0   # Mailed (000’s) 0.0       Conversions (000’s) 0.0           Coupon Exp. (000’s) $4,200.0   # Redeemed (000’s) 3,975.0 Coupon Amount 0.50   % of Total Sales 3.9%
Promotion Report for
	Promotion Allowance 15.5%   Trade Rating 5.3           Co-op Advertising (000’s) $1,500.0   % Participating 1.0%           Point of Purchase (000’s) $1,600.0   % Participating 2.8%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 832.1       Conversions (000’s) 140.6           Coupon Exp. (000’s) $4,500.0   # Redeemed (000’s) 4,261.1 Coupon Amount 0.75   % of Total Sales 4.0%

 

 

Promotion Report for
	Promotion Allowance 13.5%   Trade Rating 4.6           Co-op Advertising (000’s) $1,500.0   % Participating 1.0%           Point of Purchase (000’s) $1,500.0   % Participating 2.9%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 354.1       Conversions (000’s) 24.9           Coupon Exp. (000’s) $4,500.0   # Redeemed (000’s) 3,517.0 Coupon Amount 1.00   % of Total Sales 3.8%
Promotion Report for
	Promotion Allowance 10.5%   Trade Rating 3.9           Co-op Advertising (000’s) $1,600.0   % Participating 0.7%           Point of Purchase (000’s) $2,500.0   % Participating 1.5%           Trial Size Exp. (000’s) $250.0   # Mailed (000’s) 121.4       Conversions (000’s) 4.2           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,022.8 Coupon Amount 0.50   % of Total Sales 1.3%
Promotion Report for
	Promotion Allowance 10.5%   Trade Rating 3.8           Co-op Advertising (000’s) $2,500.0   % Participating 0.9%           Point of Purchase (000’s) $3,250.0   % Participating 3.2%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 321.0       Conversions (000’s) 34.7           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,743.6 Coupon Amount 0.50   % of Total Sales 2.0%

 

 

 

Promotion Report for
	Promotion Allowance 16.0%   Trade Rating 5.7           Co-op Advertising (000’s) $2,700.0   % Participating 1.4%           Point of Purchase (000’s) $3,000.0   % Participating 2.8%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 708.2       Conversions (000’s) 71.2           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 385.2 Coupon Amount 0.25   % of Total Sales 0.4%
Promotion Report for
	Promotion Allowance 16.0%   Trade Rating 6.2           Co-op Advertising (000’s) $2,000.0   % Participating 1.3%           Point of Purchase (000’s) $2,700.0   % Participating 6.0%           Trial Size Exp. (000’s) $1,100.0   # Mailed (000’s) 761.2       Conversions (000’s) 68.6           Coupon Exp. (000’s) $1,900.0   # Redeemed (000’s) 640.0 Coupon Amount 0.25   % of Total Sales 0.7%
Promotion Report for
	Promotion Allowance 16.1%   Trade Rating 6.0           Co-op Advertising (000’s) $2,000.0   % Participating 1.1%           Point of Purchase (000’s) $3,000.0   % Participating 6.0%           Trial Size Exp. (000’s) $900.0   # Mailed (000’s) 579.8       Conversions (000’s) 13.3           Coupon Exp. (000’s) $1,100.0   # Redeemed (000’s) 148.2 Coupon Amount 0.25   % of Total Sales 0.2%

 

 

 

 

Promotion Report for
	Promotion Allowance 15.0%   Trade Rating 5.7           Co-op Advertising (000’s) $2,000.0   % Participating 1.0%           Point of Purchase (000’s) $2,500.0   % Participating 6.1%           Trial Size Exp. (000’s) $0.0   # Mailed (000’s) 0.0       Conversions (000’s) 0.0           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 1,454.8 Coupon Amount 0.50   % of Total Sales 1.8%

 

Allaround Plus

 

Promotion Report for
	Promotion Allowance 10.0%   Trade Rating 3.5           Co-op Advertising (000’s) $1,000.0   % Participating 0.5%           Point of Purchase (000’s) $2,000.0   % Participating 1.4%           Trial Size Exp. (000’s) $1,000.0   # Mailed (000’s) 784.8       Conversions (000’s) 5.0           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 362.7 Coupon Amount 0.50   % of Total Sales 5.6%
Promotion Report for
	Promotion Allowance 14.5%   Trade Rating 5.3           Co-op Advertising (000’s) $1,300.0   % Participating 0.8%           Point of Purchase (000’s) $2,500.0   % Participating 2.6%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,609.4       Conversions (000’s) 11.4           Coupon Exp. (000’s) $1,000.0   # Redeemed (000’s) 135.8 Coupon Amount 0.25   % of Total Sales 0.9% Promotion Report for   Promotion Allowance 16.0%   Trade Rating 6.0           Co-op Advertising (000’s) $1,300.0   % Participating 1.0%           Point of Purchase (000’s) $2,500.0   % Participating 3.6%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,556.4       Conversions (000’s) 11.1           Coupon Exp. (000’s) $1,800.0   # Redeemed (000’s) 242.2 Coupon Amount 0.25   % of Total Sales 1.2%
Promotion Report for
	Promotion Allowance 17.4%   Trade Rating 6.2           Co-op Advertising (000’s) $1,300.0   % Participating 0.9%           Point of Purchase (000’s) $2,500.0   % Participating 4.7%           Trial Size Exp. (000’s) $2,000.0   # Mailed (000’s) 1,495.7       Conversions (000’s) 9.3           Coupon Exp. (000’s) $1,800.0   # Redeemed (000’s) 218.3 Coupon Amount 0.25   % of Total Sales 0.9%
Promotion Report for
	Promotion Allowance 13.0%   Trade Rating 5.0           Co-op Advertising (000’s) $750.0   % Participating 0.5%           Point of Purchase (000’s) $1,500.0   % Participating 3.5%           Trial Size Exp. (000’s) $500.0   # Mailed (000’s) 279.2       Conversions (000’s) 1.2           Coupon Exp. (000’s) $2,000.0   # Redeemed (000’s) 678.5 Coupon Amount 0.50   % of Total Sales 2.5%

 

 

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