Toyota Prius Marketing Plan

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Hey, I think you do a good job in this project. However, there are 3 things you forget to address, and I highlight them will red color in the draft (The Second Attachment).

1. you forget to explain the 聽SWOT Analysis (can be do as a table or chart). Explain after the Environmental Variable.

2. you forget to explain “Where you are in Product Lifecycle and How that Affects your Marketing Mix”. Explain after the SWOT Analysis.

3. In the ” 聽Market Segmentation of the Product” session,聽聽we discuss Synchographics 聽instead of geographical segmentation for my class. Synchographics means life event based (birth, teenager, graduation, household formation, marriage, childbirth, retirement, death)

Take a Look at the prompt be carefully, they all outline step by step.

  • Marketing Paper (30 points)- Marketing 3401 CSUEB

     

    Write a 2000-2500 word Marketing Plan.

    Choose a product or service you are familiar with. You can use a company you work for, a company you admire or any other company you are interested in. Summarize the company and the product (or service) you will be covering and cover the key aspects of the Marketing Plan as shown below.

    路 Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)

    路 Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don’t just describe the price, but describe your pricing strategy.

    路 Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.

    路 Include a Summary/Conclusion.

    路 Please use APA format.

    The paper should include all of the following:

    Company

    Product

    Executive Summary

    Target Market

    Marketing Mix

    Product

    Price

    Place

    Promotional strategy, including key messaging

    Environmental Variables

    Technological/Competitive

    Social/Cultural

    Political/Legal

    Economic

    SWOT Analysis

    Where you are in Product Lifecycle and How that Affects your Marketing Mix

    Conclusion

 
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