Based upon what you learned about Touchpoints (review the following:
Customer Decision Journeys pp 45-51, 75, 80, 83 and 84 in
Customer-Centric Marketing: Build Relationships, Create Advocates and
Influence Your Customers and the below videos address the below
Review the the following videos regarding touch points:
https://youtu.be/QzW5ZaqgJX0 (Links to an external site.)
https://youtu.be/NaJjn25hTXU (Links to an external site.)
https://youtu.be/RZDutmtw2PM (Links to an external site.)
https://youtu.be/ZAHcbq2upKw (Links to an external site.)
3. Download the document RMT366_M5, A2_mylastname.docxPreview the documentView in a new window and fill it in by answering the questions. Then upload the document.
4. Note that Touch Points are ways in which a business “touches” its customers. In this case, the University is the business and you are the customer. In what ways is the “business” touching its customers. Don’t tell me what you thought about in planning a college career. How did, how does and how will CWU reach out and touch its customers?
Please number and restate each question before you write your answers.
Remember, when writing for this class, that I look primarily for “Critical Thinking.”
View the rubrics to review how the assignments will be graded before you write.
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