exercise 6

This exercise relates to Chapter 9.

For this exercise, you need to consider the following five scenarios:

  1. A local chapter of the American Lung Association wants to test the effectiveness of a brochure entitled “12 Reasons for Not Smoking” in the city of St. Paul, Minnesota.
  2. A large wholesaler dealing in household appliances in the city of New York wants to evaluate dealer reaction to a new discount policy.
  3. A local department store wants to assess the satisfaction with a new credit policy offered to charge account customers.
  4. A manufacturer of cake mixes selling primarily in the Midwest wants to test-market a new brand of cake mix.
  5. The TAMUCC College of Business wants to understand the amount and range of starting salary offers received by graduating seniors in each major.

To receive credit for this exercise, create a new journal entry and answer the following questions:

  1. Identify the target population for each scenario. Justify your choice and provide an adequate population definition for each scenario.
  2. For each scenario, identify the sampling frame you could use to draw a probability sample from the target population. Explain and justify your choices.
  3. For which of the five scenarios would a non-probability sampling method be least problematic? Explain/justify your choice and briefly discuss the non-probability sampling method you would use.
 
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