Define demographics, psychographics, and market segmentation, homework help

April 3, 2021/in Uncategorized /by admin

Deliverable Length: 400-600 words (Using atleast 2 in-text citations)

Define demographics, psychographics, and market segmentation.
Using the scenario as an example (attached), identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank’s high-level strategic goals.
Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank’s long-term strategic goals.