Case Study: Groupon–Helping Consumers with Purchase Decisions
- Read the case on pages 146-149 in your textbook Title: Marketing Authors: Roger A. Kerin; Steven W. Hartley Publisher: Mcgraw-Hill Edition: 13 ISBN-13: 9781259573545
- Watch the video supplement to the case at link tv/13e/v5-4 (Links to an external site.).
- Respond to the following case question. (Disregard the questions in the text.)
Like many established companies, Groupon is facing future challenges that may very well jeopardize their competitive advantage in the marketplace. Taking into consideration changes in consumer behaviors; how Groupon’s Promise affects the consumer’s perceived risk and cognitive dissonance; the five-stage purchase decision process for a typical Groupon user; and the psychological and sociological influences on the Groupon consumer purchase decision process, you, a member of the corporate marketing team are tasked with developing a formal recommendation on what actions the company should take to address each challenge.
The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation)
There is no minimum number of references that need to be utilized to support the completion of this assignment;
The submission will not exceed (3) pages in length, excluding the title and references pages.
The document must adhere to the APA writing style.
Please i don’t need to answer the questions in the book.. just elaborate a response for number 3 above.
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